Privacy Policy

19 May 2025

At Dazz, we value your trust and are committed to protecting your personal data. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it. Please take a moment to read this policy to understand our practices. If you have any questions, feel free to contact us at privacy@dazz.pk.

You have the right to object to certain uses of your personal data, including for direct marketing. See the "What are your rights" section below for details on your rights and how to exercise them.

Who is collecting it?

Any personal data provided to or collected by Dazz is controlled by Dazz ("Dazz"), the data controller, or by Dazz's service providers.

This Privacy Policy applies to personal data collected by Dazz in connection with the products and services we offer, including our online store for men's clothing in Pakistan.

This Privacy Policy also applies to Dazz's marketing content, including offers and advertisements for our products, which we (or a service provider acting on our behalf) may send to you on third-party websites, platforms, and applications based on your usage information. These third-party websites generally have their own Privacy Policies and Terms and Conditions, and we encourage you to review them before using those platforms.

What personal data is being collected?

Personal data refers to any information that can directly or indirectly identify an individual.

You are not required to provide Dazz with the personal data we request, but if you choose not to, we may not be able to provide you with our products or services, respond to your queries, or offer a high-quality shopping experience.

We may collect personal data from various sources, including:

  • Personal data you give us directly,
  • Personal data we collect automatically, and
  • Personal data we collect from other sources.

This includes personal data collected offline (e.g., when you contact us by phone), through marketing campaigns, online via our website (dazz.pk), and through third-party platforms where we maintain branded pages.

Ways in which we collect your personal data

We collect personal data in the following ways:

  • Personal data you give us directly: We collect data when you interact with our services, such as when you browse or purchase men's clothing on our website, sign up for our newsletter, or contact us for support. This may include your name, address, email address, phone number, and payment details (processed securely via our payment providers).
  • Personal data we collect automatically: We use cookies and tracking technologies to collect data when you visit our website or interact with our ads. This includes your IP address, device ID, location data (e.g., city or region in Pakistan), browser type, and browsing behavior (e.g., pages viewed, time spent, items added to cart). We may also collect session information like page response times and download errors to improve your shopping experience.
  • Personal data we collect from other sources: We may collect data from third-party service providers, such as delivery partners (e.g., for Cash on Delivery orders), or from platforms like Facebook or Instagram when you interact with our ads or pages (e.g., "liking" a post). We may also receive data from third-party data enrichment providers to better understand customer preferences.

When and why we collect “special categories of personal data”

Special categories of personal data include information like race, ethnicity, religion, health, or biometric data, which require additional protection under data protection laws.

Dazz does not typically collect special categories of data. We only collect such data if you explicitly consent to provide it, such as if you voluntarily share health-related information during customer support interactions (e.g., sizing preferences related to a medical condition). If this occurs, we will only process this data with your consent and for the specific purpose you provided it.

How do we protect children’s privacy?

Dazz’s website and services are designed for adults. We do not knowingly collect personal data from children under the age of 16 without parental consent, in line with applicable laws in Pakistan.

If you are under 16, please review this Privacy Policy with your parent or guardian before using our website. If we discover that we have collected personal data from a child without proper consent, we will delete that data as soon as possible.

Access to certain features of our website, such as promotional offers, may be restricted to users above a certain age. We may use your personal data to verify your age and enforce these restrictions.

What purpose do we use your data for?

We collect, process, and disclose your personal data for specific purposes, including:

  • To process your orders and payments, provide order status updates, manage Cash on Delivery transactions, and handle returns or complaints.
  • To improve our products, website functionality, and customer service by analyzing your browsing and purchasing behavior (e.g., which men’s clothing categories you prefer).
  • To send you personalized marketing communications (e.g., promotions on shirts or trousers), if you’ve opted in, via email, SMS, or third-party platforms like WhatsApp.
  • To prevent fraud and ensure the security of your transactions (e.g., verifying your address for deliveries in Pakistan).
  • To comply with legal obligations, such as tax or consumer protection laws in Pakistan.

We may also use automated tools to analyze your data, such as creating customer segments based on your shopping habits (e.g., frequent buyers of polo shirts). However, we do not make fully automated decisions that significantly affect you without human oversight.

What are your rights?

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete data.
  • Deletion: Request that we delete your personal data, subject to legal obligations.
  • Objection: Object to the use of your data for marketing or other purposes where we rely on legitimate interests.
  • Restriction: Request that we restrict the processing of your data in certain cases.
  • Portability: Request your data in a machine-readable format to transfer to another service.

To exercise these rights, email us at privacy@dazz.pk. We will respond within the timeframes required by law.

How do we protect your data?

We use industry-standard security measures to protect your personal data, including encryption for payment processing and secure servers for storing your information. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

Sharing your data

We may share your personal data with:

  • Service providers: Such as delivery companies (e.g., TCS or Leopard Courier in Pakistan) to fulfill your orders, or payment processors to handle transactions.
  • Third-party platforms: For marketing purposes, if you’ve opted in (e.g., sending ads via Meta or Google).
  • Legal authorities: If required by law or to protect our rights.

International transfers

If we transfer your data outside Pakistan (e.g., to international service providers), we ensure appropriate safeguards are in place, such as contractual agreements, to protect your data in accordance with applicable laws.

How long do we keep your data?

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. For example, we may keep order data for tax purposes for up to 6 years. Data used for marketing will be deleted if you unsubscribe or after a period of inactivity (e.g., 2 years).

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a notice on our website.

Contact us

If you have any questions or concerns about this Privacy Policy, please contact us at:
Email: privacy@dazz.pk
Address: Dazz, [Your Address], Pakistan